How to make a scientific poster

Introduction

Me and a mentee, Clara Kieschnick, with her poster at the Stanford Biology Undergraduate Research Program (B-SURP) end-of-summer symposium (2019).

Me and a mentee, Clara Kieschnick, with her poster at the Stanford Biology Undergraduate Research Program (B-SURP) cease-of-summer symposium (2019).

Are y'all making a poster for a scientific conference or symposium? Look no farther, this postal service will cover the basics of making a great scientific poster!

This mail will focus on making posters for in-person poster sessions, but I will have a department about presenting posters online virtually the end.

I hope this post is helpful to you!

A caveat: I'm an ecologist, and then the examples are specific to the fields of environmental and evolution. Nigh disciplines have mostly like poster expectations, but know that your field and lab may take slightly dissimilar preferences and norms than what I've described here.

Another caveat: I will be focusing on posters for scientific conferences here. Infographic posters for a full general audience (folks without higher education in Stem) volition not be discussed here, although they are really absurd and I have taught workshops on how to brand them!

How do poster sessions work?

Photo source: Ecological Society of America meeting 2019 in Louisville KY, https://www.esa.org/saltlake/program/abstracts/call-for-contributed-poster-abstracts/

At an in-person poster session, at that place are commonly many posters hanging on boards in "hallways" in a large space or conference center. The poster presenter will stand in front of the poster and people attending the session volition be walking around. Some people will glance at your poster and continue walking, and some will cease and talk to you.

Hither is an case pic of people presenting at a poster session at the 2019 Ecological Society of America (ESA) meeting:

Generally, people who end will wait you lot to requite a 3-5 minute quick summary of your poster. Sometimes, people volition end you while yous are talking to inquire questions, or expect until y'all are washed speaking to ask questions. Sometimes, multiple people will be listening to you at once. Poster sessions usually last 1-ii hours, and y'all are mostly expected to be standing at your poster during that unabridged time. Commonly, in that location are multiple sessions, and so you'll exist expected to be continuing at your poster for 1-2 hours, then there will be allocated "time off" for you to walk around and run into other posters. Posters are unremarkably hung for the entire twenty-four hours or briefing, so you can walk around during "off times" (when an official affiche "session" isn't happening) and no one is around just to take a look at what posters interest you.

There have been a diversity of online poster sessions happening recently. The formats vary widely, merely generally the poster presenter records a 3-v minute video of them presenting their poster and there is so format for some discussion/questions about that poster.

Before getting started

Before yous get started, in that location are a couple of key points that you should go on in mind:

  1. Where are you presenting?

    What is the venue for this poster? Volition it exist in a big conference hall with hundreds of other posters? Volition it be during a small-scale poster session with just 10-thirty other posters? Will you be presenting the poster online? How large can your poster be? Tin y'all bring other props or paw-outs to help you explicate the concepts on your posters? Tailoring your poster to the unique context yous will be presenting will help y'all shine!

  2. Who will you exist talking to?

    Think most the norms and expectations of your audience. If you are presenting to ecologists, the linguistic communication and illustrations on your poster tin exist different/more specific than if your audience is biologists generally, or if you audition is non-scientists. Different groups may take expectations for what your poster should have on it, or the different sections of your poster, than others. In this post, I will presume that you are making a affiche geared towards biologists generally (not necessarily just ecologists), but not for a general audience of non-scientists.

  3. What is the main accept-away bulletin that I want people who see my poster to walk away with?

    Because a poster is but ane giant canvass of paper (or screen), a viewer will take an overall visual impression of your work. A affiche is unique considering you desire a viewer to have a summarized perspective of the work by looking at the affiche equally a whole (if they are walking past, perusing posters), merely have sufficient detail for you to explain all of your fundamental supporting evidence to your overarching story if they make up one's mind to stop by and talk to you almost it.

As you lot can meet here, at a poster session, at that place will be people who finish and mind to your poster, and people who will merely walk briefly by and look without stopping.

Photo source: Ecological Society of America meeting 2019 in Louisville KY, https://www.esa.org/saltlake/program/proposals/consider-a-poster/

Where practise I showtime?

Before you go started, there are some logistical things you'll demand to figure out:

  1. How big tin your poster be?

    For a newspaper poster, the conference volition have specific specifications about how much space you lot take for your poster based on how large the poster stands are. Yous'll need to blueprint your poster to run into these specifications. Usually, the conference website will accept this information. Sometimes, conferences will accept not-standard affiche boards, so information technology's really important you check this before making your affiche. Re-sizing posters is a TOTAL pain.

This is a picture of me and my poster at the 2019 ESA conference:

This is a pic of me and my poster at the 2019 ESA conference:

Other things to consider when deciding the size of your poster:

  • Will the affiche be displayed in your lab afterwards? How much infinite do you have available at that place?

  • Will you want to re-use the poster at future conferences? If then, what size requirements do those conferences have?

  • Will you need to travel with the poster? If and so, will information technology fit inside of a standard poster tube or case?

  • If you are presenting your poster virtually, will information technology fit easily on a standard screen? What about on a Phone or iPad? Even y'all are designing the affiche for digital viewing right, would you want to print it out in the future?

A side note about poster carriers:

Examples of poster carriers:

Image sources: A: https://www.uline.com/Product/Detail/S-6321/Plastic-Shopping-Bags/2-x-14-2-Mil-Industrial-Poly-Bags?pricode=WB0881, B: https://sharptonerecords.co/products/poster-tube, C: https://www.biotech-productions.com/product/50-telescoping-…

Usually, the place that prints the poster will give you a plastic cover or wrap your poster in a big sheet of thin paper with rubber bands. Y'all can likewise buy a cardboard poster tube (pretty inexpensive, ~$ten) or a plastic poster carrier (more expensive). Your lab may have some extra affiche tubes that you lot tin infringe if yous ask ahead of fourth dimension.

2. How will I print the poster?

Before starting your poster, decide where y'all will impress the affiche. Some places require substantial lead times to get the poster. For example, a FedEx may accept 1-two days to print your poster, or a campus spot may take 2-4 hours to impress. These posters are large and can be expensive to print. You lot can enquire whether your lab can print your affiche for yous (for gratuitous). You may also go complimentary press through your plan, department, or other campus affiliations. If you lot have to print your own affiche, Costco is a very inexpensive place to print posters, but they cannot impress very large posters.

Different printing places volition have unlike poster dimensions that they can print and will offer different paper types. I'd recommend calling the place that you want to print your poster at before designing the poster and check these things.

This is what I would ask about:

  • What is the largest poster dimensions you tin can print?

  • How are posters priced? (Sometimes there is a base price for a standard size, but then they charge a lot for whatsoever larger than that)

  • Is your printer CMYK or RGB?

  • How early on do I demand to submit my poster to get it printed past X date/fourth dimension?

A small-scale side note nigh colour encoding:

In that location are two different color encoding types for printers, and you need to blueprint your poster with the correct color encoding to make sure that your colors aren't printed a little off. Usually this doesn't matter much, but the divergence between CMYK and RGB is very noticeable for black sections of your poster and may throw off how colors in figures and plots wait printed out compared to on your computer)

I designed this absurd-looking poster in 2018, but it looked terrible printed out considering the colour encoding was off with the blackness background:

2018 MBL poster.png

A small side note on cloth posters

Some people are promoting making textile posters instead of paper posters. Cloth posters are dainty because they travel well (if you tin fe them) because they can fold into a suitcase instead of having to bear a beefy poster tube. They are arguably more than environmentally-friendly and tin be recycled into a VERY cool blanket or other wear after the conference.

Cloth poster.png

Cloth mask.png

three. When do I need to have the poster completed by?

Posters always take a long fourth dimension to consummate and there are OFTEN issues with printing, so I would make certain that you have your affiche printed and set to go at least 1-two total days BEFORE yous need it or you lot go out for your briefing. Besides, always bring a digital copy of your affiche with you in case your poster gets ripped, lost, or stolen while you are away.

How to design a poster:

1. Think through your story:

Poster story arc.jpeg

When you give your poster spiel, you'll exist telling a story with a ascension activeness (introduction), a conflict (your research question), a climax (your experiment and results), and a resolution (conclusion). Merely unlike a talk, all of that needs to be conveyed in one "centre span". And on top of that, you need to be able to cover diverse stages of inspection: you demand a poster that makes sense immediately to someone casually glancing at it when they walk by, or someone who wants to stand with you for 30 minutes, wait at everything, and ask you questions.

To craft the best visual "story", you want to brand sure that your story is articulate before designing anything.

I like to write out my dream "spiel script" with the storytelling arc, and and so ask how I can translate that into how I communicate that story visually.

two. Begin your graphics and plots

Once you have a script in mind, you lot can start thinking through how you tin draw the ideas in your script visually. You lot can sketch out how you'll depict your ideas from your script using pictures and graphics instead of text. You desire to minimize text on your poster. Anything idea y'all have should exist shown using pictures and information and but use text for headers and only when absolutely necessary elsewhere. This is different from most of the posters you'd probably seen and believe me, those posters are not as adept as posters with more graphics.

Here is an case of some graphics sketches and how they relate to your layout:

Poster Sketch.jpeg

If you've already given a talk on this research, or written a projection proposal, you may already accept some figures and graphics that you tin can adapt for your poster. Others in your enquiry lab may also take graphics they've made that you can modify and apply -- simply make certain that y'all reference whatever graphics or artwork that y'all did not make yourself!

At that place are a few sources for great graphics:

  • Biorender

  • The Noun Project

  • You lot can likewise utilise photos and make the background around the focal image white, so that the real photographs can exist icons on your poster.

I fabricated a video a few years ago about how to brand graphics using Adobe Illustrator:

I likewise fabricated graphics using my iPad, as described in this video:
Of import note: In this video, I reference using Adobe Draw. Adobe Draw has been replaced by a newer app, Adobe Fresco.

You as well want to take some idea of how you'll show your plots as well. Hither is a quick visual guide of best practices when making plots for posters:

Plots+best+practices.jpg

Hither is a video I made about editing plots in Illustrator from R:

2. Sketch out your poster layout:

Next, now that you have some idea of the components you lot'll be using, you lot want to outline your poster design so the reader's eyes follow your storyline (fabricated up of graphics and plots and sparingly, text) in a logical club. Yous also want to brand sure that the visual emphasis (similar the most cardinal, eye-catching location) features your "climax" point and everything else either builds up to, or comes downward from that.

Here is an example of how you lot could outline posters to follow your narrative arc. The blueish lines follow your storytelling spiel and the order of where you want your viewer'due south optics to follow:

Poster storytelling.jpeg

Here is an example of a poorly-designed affiche, from the perspective of having articulate eye-menses:

MBL poster sketch - final.jpeg

The low-cal blueish lines represent the direction your eyes would flow as I explained the information on the poster. Yous can see that the information is not organized in a clear fashion as nosotros progress through the poster:

This is shown by comparing the middle-menstruation pattern from the sketch to the final poster. Also, when you look at the poster, information technology'southward not immediately clear what the master point and primary focus of the poster should be. What is the climax? Not immediately clear without having someone stand by the poster and explain it to you.

Here is an example of a better designed posted, from the perspective of having clear eye-menstruation:

Again, the light blueish lines represent the direction your optics would menses equally I explained the information on the poster. As yous tin run across the data flows from left to right, equally 1 would read, and is visually organized in colored boxes with clear headers. I even designed the headers to be "arrows" that straight the readers' eyes to go in the direction of what to read side by side.

ASN poster sketch.jpeg

Often, posters will use the same general structure, which yous volition come across when you read general aid guides on making a scientific poster:

Generic poster layout.jpeg

Here is an example of a affiche that I fabricated equally an undergraduate that is shut to this:

UMBS+Poster+4-19-2016.jpg

While this is a great format for almost posters and is very clear and predictable, information technology doesn't e'er piece of work depending on the corporeality of information you have for each section and how you desire to draw it visually. Perhaps you lot have a large methods graphic and less results/plots, then you need them to take upward different amounts of space.

This is why I suggest yous remember carefully about what you have and what you need, and then design a affiche with good catamenia given that.

4. Choose a software to blueprint a poster in

Now, you are set up to get started designing your poster.

Most people pattern their affiche using Microsoft PowerPoint or Google Slides.

  • Here is a video about designing posters in Microsoft PowerPoint: https://www.youtube.com/watch?v=_WnhoIbfcoM

  • Here is a video most designing posters in Google Slides: https://www.youtube.com/sentinel?five=Tib4xnH2jwQ Definitely don't endorse the pattern choices of either of these posters, but they are adept overviews of how to design posters in these programs.

I personally design my posters in Adobe Illustrator (which is why about of my tutorials are using Illustrator), simply I wouldn't recommend that for people who are just getting started and don't already know how to utilise Illustrator and take it on their reckoner. If you absolutely want to utilise Illustrator, most university computers have information technology. Y'all tin use a figurer in-person, or use a remote desktop to access a university computer from your laptop remotely.


Here is a video I made about setting up posters in Adobe Illustrator:

Now yous are ready to start designing your poster!

Principles of graphic blueprint:

When designing your poster, you want to make something that conveys your ideas well, while too existence visually pleasing.

Here are a few suggestions for designing an effective poster:

  1. Colour:

    Develop a cohesive color scheme for your poster that is cohesive between your graphics, plots, and text/headers. There are a variety of overnice color scheme generators that tin can create overnice color schemes for y'all: https://coolors.co/. Make sure that your color scheme (particularly if used to differentiate points on a plot) is colour-blind friendly. In that location are a lot of sites online that can help yous check this.

You can designate one color to be your "emphasis" colour that highlights some visual elements in your poster. For example, if your project focuses on microbes (that live in flowers), make the microbe colour stand out more than for the plants and other visual elements. This is likewise true for emphasizing key phrases or words that you want to stand out.

These are infographics meant for a general audience and Not scientific posters.

Hither's a dainty instance of where colour (in this case, the yellow accent text) was used to draw attention to the main betoken of each square: (note that this is an infographic meant for a general audience and NOT a scientific poster)

Image source: https://www.zazzle.com/store/fossilera/products

In dissimilarity, this is an instance where colors are more confusing. In the correct cavalcade, the "slow" verb is highlighted in green, but in the left column, the "boring" verb is highlighted in red. Green is normally (when contrasted against red) seen as "good" whereas red is "bad". Having ii different colors that bear witness visual difference, but having those color differences exist meaningless in the context of the graphic is confusing.

Image source: https://www.grammarcheck.net/boring-verbs/?pp=0&epik=dj0yJnU9VlhjSFI3SkNhTDlzT0w0LWhWWUVOV2RaaFN1SmpROEkmcD0xJm49emwweFBUeGZ0ODNuYkNoLUttb0c5USZ0PUFBQUFBRjhrMENJ

2. Calibration:

How large should some elements be relative to other? Yous don't desire to have huge header text and tiny figures. On the other hand, yous want to utilise headers to visually construction your poster, then they tin can't be too pocket-sized. Yous tin play with scale/size of text to brand sure that information technology presents a cohesive story.

Another important thing is making certain that your text is large enough. It should be large enough to be easily read 5-6 anxiety away. You can make your design 100% on your computer and stride 6-vii anxiety away to see whether information technology's large enough.

Besides having too much text, in this case, the paragraph text is way too small to read. Plus, the key points of the poster would non be apparent without reading the entire poster or having someone explain.

Image source: https://www.makesigns.com/products/scientific-posters/paper-scientific-posters

In this case, the header sizes are mode too pocket-size, then at that place is very piffling visual difference between the headers and the primary text. Frankly, there shouldn't be any "chief text" (beside a few bullet points) in the starting time place.

Image source: https://www.makesigns.com/products/scientific-posters/paper-scientific-posters

3. Fonts:

What font should y'all use? A few guidelines on this:

  • Utilize the same font throughout the poster. This is peculiarly important between plots and your chief text. This is how to change fonts in R: https://rpubs.com/gbonafe/ggplot2-font

  • It doesn't matter whether you utilise serif or san serif fonts. Seriously. But don't design an ultra-modern affiche and use a serif font. The font you choose should be consequent with your fashion. Except never utilize Times New Roman. Or Comic Sans. Please.

  • Don't use fancy fonts. If you accidentally rip your poster and then need to print it on the fly (or open it on someone elses' figurer) and for some reason they don't have the right font, you're in trouble. Stick with the classics. Except Times New Roman or Comic Sans.

  • Like I said above, brand sure that your font sizes are large enough to see far away (5-6 feet)

Except for a few choice words to highlight, make sure that all of your text is black or a VERY dark color. But and then once more, you shouldn't be using much text anyway.

iv. Simplicity rules:

Let me be clear: I dearest to make things look cute, just scientists like their posters like they like their writing: every bit elementary equally possible. Here are a few things that I forgo for my scientific posters:

Things to forgo:

  • Ditch the fancy, beautiful fonts

  • Ditch poster backgrounds

  • Ditch whatever graphics that are non strictly necessary for explaining key elements of your story

Why kill all of these darlings? Considering at the end of the 24-hour interval, your poster is a visual story. And just like superfluous adjectives and flowery language gets in the way of clearly communicating a story, this visual "fluff" volition get in the way of making a potent, clear bear upon on your audience.

Things to include:

  • More white space than yous think y'all need. No 1 volition want to come to a affiche that they are overwhelmed to look at.

  • Articulate visual delineations of the sections (headers and/or colored boxes do this way)

  • Mature use of color. You lot know what I mean.

Examples of first-class posters:

These are examples of award-winning posters. Of course, aesthetics are non the most important criteria in judging these posters -- much of the merit is from the research and the presenter's ability to engage the audience -- just they all accept some good characteristics I want to highlight.

2019 Evolution award-winning affiche (@orniswang):

This is one of my favorite posters of all time. It doesn't haven't the standard "introduction", "methods", "results", and "conclusions" section labels, but jumps right into the key questions and how they were answered. The colors are consequent and the entire poster is dedicated to communicating the story of the results as conspicuously equally possible.

2019 Evolution poster.jpeg

2017 ESA Braun award.jpeg

2015 ICCB poster award.png

2018 NACCB poster.jpeg

2016 Irish Ecology poster.jpeg

2019 ISME poster.jpeg

And ane last i… (@NicholasWuNZ)

Although this poster wasn't award-winning (as far as I know), I want to highlight it earlier of the exemplary style and plots. The text in the plots is a chip difficult to read and the scaling isn't the best, but it'southward gorgeous!

Image source: https://twitter.com/NicholasWuNZ/status/1139297595128369152?s=20

Paradigm source: https://twitter.com/NicholasWuNZ/status/1139297595128369152?s=20

Poster add-ons:

Afterward looking at all of these posters, you can see that there are a few different approaches to making posters.

  • Stand-lonely posters: these posters have plenty text for someone to walk past and, later on reading the text on the poster, you lot can agreement everything.

  • Presentation posters: these posters require you lot (or someone) to be standing with the poster and explain what is happening in club to understand what is going on. Personally, I am in the presentation poster campsite. I see the poster equally a visual aid that helps the communicator explain their work.

In this line, I take suggestions for a few boosted components that are "poster plus" that may as well help y'all explain and make your poster stand out in a poster session of potentially hundreds of others.

  1. QR codes:

    Want an easy style to cite a paper, or link to another resource? Consider embedding QR codes into the poster. Your QR codes can too link to videos, VR experiences (associated with your poster) and a lot of other cool stuff. The possibilities are countless!

  2. Poster flier:

    I like to make a smaller, printer page-sized flier with more text to explicate my affiche for those who tin can't see me explain it. I put the fliers in a folder, which I push button-pin to the lesser of my poster lath. I besides like to hand them out to people who stick around to chat nigh my poster and seem genuinely interested.

Poster flier.jpg

3. Props:

Priority Effects Wheel 2.png

Believe information technology or non, props tin be a slap-up addition to your affiche. I made these "wheels" that explained the priority effect concept on my poster, which I struggled to explain using a 2nd picture on the affiche. I brought these wheels and handed them out to people at my poster when I needed to explain that concept.

This was as well a great advertising opportunity, because those who saw them (or received them) did a lot of promotion on social media and showed their friends --who later on came past my affiche. This made my poster at ESA actually popular, and once you have a crowd at your poster, more than people come by to see what the commotion is all about.

People really don't similar waiting, though. So I handed the people waiting to talk to me/hear my spiel a wheel to play around with and look at, which helped keep them engaged and at virtually poster listening for longer.

Priority Effects Wheel.png

iv. Data sculptures:

There is a professor at Stanford in the Department of Microbiology and Immunology, David Schneider, who makes these incredible data sculptures out of wood and other materials that are meant to be small or disassembled for traveling then reassembled at a conference for a poster session.

These actually depict data and are a different way of showing data (instead of 2D pictures). Very cool!


Similarly, there is a group (@TempestryProj) that knits global temperature data to visualize climate change:

Image source: https://twitter.com/TempestryProj/status/1035907055201075203?s=20

More examples of SciArt I desire to highlight:

There are a few other artists whose piece of work I follow on Twitter that I would like to highlight here specifically. I believe that integrating science and art is the best way to communicate our work to other scientists and the public.

René Campbell

René is an incredible painter and scientific illustrator, in addition to being a PhD candidate at Flinders University.

She has an incredible poster that just highlights a pocket-sized portion of her amazing work:

Rene Campbell 2.jpeg

Rene Campbell.jpeg

Amy Cheu

Amy Cheu is likewise an incredible artist that I aspire to emulate. Amy is a PhD candidate at Clark Academy and in addition to studying cadger locomotion, is also an incredible scientific illustrator.

Image sp

Image source: https://twitter.com/BasiliskosArt/status/1282752821826207744?s=20

Virtual Poster Sessions:

With the move online due to COVID-xix, more conferences and research programs are moving poster sessions online. In many of these poster sessions, presenters are asked to tape a 5-infinitesimal video. One straightforward way to practise this would be to utilize screen recording software (such as QuickTime on a Mac, tutorial here) of yourself sharing your screen with your poster and zooming in on different sections. Notwithstanding, a potentially easier way to do this (if yous don't actually have to make a poster) is to prepare a shortened slide deck and and then just record yourself talking through the slide deck every bit yous would a talk.

Ane cool aspect of a virtual poster session is that you can include videos into your presentation. For example, y'all could include an animation of the data, or a video of your field site or written report organism. You as well could include music or other video editing. The possibilities are endless!